My father was a serial entrepreneur. He owned at least six businesses that I know about during his lifetime. This is the ultimate entrepreneur’s book. “Built to Serve,” by Evan Carmichael is for those that want to find their purpose and become the leader they were born to be according to the subtitle. I would say that it delvers.
If you want to have your own business and use the Internet (especially Youtube) to generate business Evan is your guy.
Before you can serve anyone you need to know your purpose. Evan presents you with excellent questions to ask yourself. He says your purpose is your “source of power.” He takes you through a process to discover your purpose.
You discover the who, the why and the how. First is your who. Who are you? Then you discover your why. Why do you want to do this? Finally, how are you gong to do it.
Evan says that your “Who” is the starting point for everything. You start by figuring out what makes you happy. He gives you an excellent exercise for discovering this but he has also written another book called “Your One Word,” that he says will help even more.
In Built to Serve he presents you with five questions to help you discover your who.
Who was your favorite teacher growing up?
What is your favorite movie of all time?
What do you love most about how your parents raised you?
Which successful person do you look up to and why?
What lessons do you want your kids to have?
So once you have discovered your who and your core value, what then?
Your why equals your purpose. It comes from your pain. I thought this was very enlightening. He says the way you turn the pain into something good “…is to turn that negative situation into a life-changing gift for yourself and others, to live a service life instead of a surface life, to give yourself a powerful reason to wake up in the morning and work on building something better for yourself and the people around you.” He says, “Your job is to face the pain, eat it, grow from it, and then create positivity and oxygen for others around you.”
Here is the difficulty which he attempts to answer and that is if you are still moored in the pain and have not yet overcome it then what good are you to someone else? He says, …”just the fact that you’re out there trying is an inspiration to others, and you also know more than you did when you started.”
You need to know how you saved yourself. Now if you haven’t done that then get busy. So you ask yourself, when did you decide something had to change? What is the first thing you did to start the change? Then How did you sustain the momentum? That is your recipe for success he says.
Your how is your passion. It is the work that you love. Evan says when you combine your Who with your Why with doing the work you love it is a hone run.
So don’t delay go get this book. It is one of the few books I have read that really could change your life if you are the right kind of person. Even if you don’t want to start a company it has some great insights about life in general. If fact, I would suggest you get it and read it twice.